Privacy, cookies
and terms
How Phren handles personal data and cookies, and the terms for using this website. We collect very little: the site is informational, with no accounts, payments or tracking cookies of our own.
Privacy Policy
What personal data Phren collects, why, and what rights you have.
Who we are
Phren (“we”, “us”) is a UK AI consultancy trading as Phren. We run phrenai.uk and are the data controller for the personal data described here. Contact us at contact@phrenai.uk.
What we collect and why
| When | Data | Why | Lawful basis | How long |
|---|---|---|---|---|
| You email us or book a call | Name, email, company, job title, phone (if given), your message, what you tell us about your business needs, communication preferences, booking details | To reply, arrange and hold the call | Legitimate interests (answering enquiries); steps before a contract | Up to 12 months after last contact if no work follows |
| You fill in the quick check on our website | Name, agency, work email, and your answers (number of temps, time spent on worker questions, topics, languages, out-of-hours messages, software) | To show you your results, and to prepare for a call if you book one | Legitimate interests | Up to 12 months if no work follows |
| You visit this website | IP address and basic technical data (browser, pages viewed, time) in logs kept by our host | To deliver and secure the site | Legitimate interests | As set by our host |
| You become a client | Contact details, contract and invoicing records | To deliver services and get paid | Contract; legal obligation | 6 years after the work ends (tax records) |
| We approach your business | Name, job title, business email or phone, company, public business information | To contact businesses about our services | Legitimate interests | Until you object, or 12 months with no reply |
Cookies
We do not use analytics, advertising or tracking cookies. Our site stores one small note in your browser so the quick check does not pop up again. See our Cookie Policy.
Business contacts and outreach
We email and call businesses we think we can help. We find contact details from public sources such as company websites and registers.
- We do not send unsolicited marketing emails to sole traders or ordinary partnerships.
- We check business numbers against the TPS and CTPS before calling.
- Every outreach email tells you who we are and how to opt out.
- If you ask us to stop, we stop and keep only your email address on a suppression list so we do not contact you again.
Who we share data with
We do not sell personal data. We use service providers who process data on our behalf: Google (email, calendar, call booking and file storage), Cloudflare (website hosting), and AI tools such as Anthropic's Claude to research businesses and draft messages. Some providers process data outside the UK. Where they do, the transfer relies on UK-approved safeguards. We may also disclose data where the law requires it.
Your rights
You can ask us to give you a copy of your data, correct it, delete it, restrict how we use it, or move it to another service. You can object to our use of your data at any time. Objecting to direct marketing is absolute: we will stop. Email contact@phrenai.uk and we will respond within one month.
If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We would appreciate the chance to put it right first.
Security and children
We use reasonable measures to protect your data, but no online method is completely secure. This site is not aimed at anyone under 18.
Changes
We may update this policy. The date at the top of this page shows the latest version.
Cookie Policy
How phrenai.uk uses cookies, and how you can control them.
What cookies are
Cookies are small text files that a website stores on your device when you visit. They help a site work, remember your choices or measure how it is used.
Cookies we use
Our site is hosted on Cloudflare. We do not set analytics, advertising or social media cookies. The only thing we store is a small note in your browser (local storage, not a cookie) recording that you have already seen the quick check, so it does not pop up again. It holds no personal information, and you can clear it at any time in your browser settings.
| Type | Used on this site? | What it does |
|---|---|---|
| Local storage (“quick check seen”) | Yes | Stops the quick check popping up on every visit. No personal information |
| Analytics | No | Not used |
| Advertising | No | Not used |
| Embedded content from other companies | No embedded content. “Book a demo” opens Google's booking page in a new tab | Google may set its own cookies on its booking page. See Google's cookie policy |
If we add cookies that are not strictly necessary, we will show a banner and ask for your consent before they are set.
How to control cookies
You can block or delete cookies in your browser settings. Look for the Privacy or Cookies section, or search your browser's help for “manage cookies”. General guidance is at allaboutcookies.org, and Google explains its own cookies at policies.google.com/technologies/cookies.
Questions
Email contact@phrenai.uk if you have questions about our use of cookies. Our Privacy Policy explains how we handle personal data.
Terms of Use
By using phrenai.uk you agree to these terms. If you do not agree, please do not use the site.
About us
This site is run by Phren, a UK AI consultancy (not yet a registered company). Contact: contact@phrenai.uk.
What this site is
The site describes our services. It is general information, not advice, and not an offer you can accept. We only provide services under a separate written agreement, and if that agreement conflicts with these terms, the agreement wins.
Examples, case studies and any figures on the site show what AI systems can do. Results depend on your business, your data and how the system is used, so we do not guarantee any particular outcome.
Using the site
You may view the site and share links to it. Please do not:
- attempt to disrupt the site, probe its security or gain unauthorised access
- scrape or copy it in bulk by automated means
- use it for anything unlawful or to misrepresent who you are
Intellectual property
The content, design, branding and the Phren name belong to us or our licensors. You may not copy, adapt or reuse them without our written permission. Ownership of work we build for clients is set out in the client's agreement, not here.
Third-party links
The site may link to other websites, including booking pages. We do not control them and are not responsible for their content or privacy practices.
Accuracy and availability
We take reasonable care to keep the site accurate and up to date, but it is provided “as is”. We may change, suspend or remove any part of it at any time without notice.
Liability
Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else the law does not allow us to limit. Otherwise, to the fullest extent the law allows, we are not liable for loss arising from your use of the site or reliance on its content. If you use the site for business, this includes indirect or consequential loss and loss of profit.
Privacy and cookies
How we handle personal data is explained in our Privacy Policy, and our use of cookies in our Cookie Policy.
Changes
We may update these terms. The date at the top of this page shows the latest version, and continued use means you accept it.
Governing law
These terms are governed by the law of England and Wales, and its courts have jurisdiction. If you are a consumer, you may also bring a claim in the courts of the part of the UK where you live.